In this day and age a website is the most cost-effective way for your business to communicate your message, company philosophy, and products/services to your current and prospective clients.
It is most likely that a potential customer's will first look at your company, through your website. So it is essential that your website reflects your company's image and marketing message. We all know that spending money to market and send visitors to a website that is outdated, unorganized, and/or lacking in focus...doesn't make sense.
Your Internet Marketing campaign will be much more effective if your Website is well designed and properly utilized as a sales tool to increase and improve your business.