1Be relevant Don't be stuck in the past. Building an active social media presence shows your audience that you’re relevant and that you’re on the cutting edge. People have more confidence buying from a company who is easy to get in touch with and has a widespread online presence.
2Get out there Getting exposure is the number one challenge most business owners face . If people don't even know you exist, it’s going to be pretty hard to grow your business. Blogging, Twitter, Facebook, YouTube, and other social media outlets, you can put your small business front and center for your target audience.
3Get to know your target audience A great benefit of social media is the insight you can gain into your target audience. Even interacting with them on Twitter can help you better understand what they like and dislike, how they talk, where they like to go, and so much more. So it can help you refine your marketing campaign to better connect with your target audience.
4Monitor your reputation Everyone has a voice. And people want to tell about products they like and products they think stink. An effective Social media strategy allows you to monitor what others are saying about your company, and respond more quickly to diffuse damaging situations.
5Become an authority Your company blog, tweets, status updates, social media provides an excellent way for establishing yourself as an expert. Providing accurate information, people will respect you and look to you for answers, so you can establish credibility and show you are an Authority
6Ranking higher in search engine's Social media and SEO go hand in hand. Amongst many other things it is a powerful tool for link building. Getting more inbound links to your website, leads to higher search engine rankings. Social media profiles tend to rank highly for your brand and this helps you control the search results people see when they search for your company.